Recent Articles

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?

We are the chefs. Data are our ingredients.

But concerns exist.