Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Think big about yourself and surround yourself with people who think even bigger about you.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.

Learn to create compelling surveys, seamlessly converting designs into web forms. Explore aesthetics, discover a powerful form builder plugin, and embrace real-time collaboration.

The Nature of Insights is an article series that explores the forces that shape our work and industry.

Wrapping up the year with 60 global honours.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

Learnings from the Dynata RISE Awards

Exploring the Roadblocks to Reliable Insights and Actionable Data

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Reaching high confidence of research results through mixed methods

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.

Jow Reckitt calculates the value created by increasing access to consumer knowledge