Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The paramount concern for software vendors is crafting capabilities that adhere to the diverse spectrum of privacy standards and legislation across the world.
Learn more about Highlight’s agile product testing platform and reach out to their team for a demo of their tech-enabled product.
New privacy regulations, lockdowns by big players like Apple and Google, and general consumer skepticism about sharing personal data are having profound impacts on audience understanding.
The Economic Awakening of Latin America
4 min readSteering through Latin America's economic journey in the global insights industry.
Picking the Winners - perspectives from the Insight250 Judges (Part 2
Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.
António and Ajitha share some reflections from the Women in Tech 2024 conference in Warsaw, Poland
Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.
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How AI Can Be Your Research Sidekick
5 min readFeeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.
End of pandemic phase for Europe and the US?
23 min readIn November 2020, modelling by Rex Briggs predicted an end to the Pandemic in Europe and the US in Q3, 2021.
Make social media social again!
7 min read“No algorithms, no tracking, no personalized Ads ‒ just a safe space for you and your friends to hang out online!”
Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.
The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.
Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.
What are the forces shaping market research in the Middle East and Africa?
ESOMAR’s Global Prices Study 2023 report notes nominal price increases for hiring market research professionals, with significant rate jumps when transitioning across professional levels.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Unlock the power of creative effectiveness in marketing with Aditya Kishor, Insight Director at WARC.
Technology’s role in preventing fraud
6 min readEstimates on the frequency of fraud in insights and analytics vary, from the low teens to as high as 30-40 percent.



















