Recent Articles

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

A Welcome note to the ESOMAR Congress 2024

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

Embracing the unexpected: my career journey from Data Dread to Data Empathy

My journey through the world of Market Research: Lessons, challenges, and triumphs

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Brewing insights and networking at Belgium's CUBE event.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

Explore the transformative power of human-centric experiences with Mahen Ansari, Global Human Insights at Coca-Cola.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!