Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
TapTapKaboom: Live NFT creation
< 1 min readWatch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.
Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices
Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.
What I Know Now... Lucy Davison
11 min readEvery month Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and their industry. This Month we've got Lucy Davison - Founder of Keen as Mustard Marketing, MRS Fellow and former ESOMAR council member.
The Science of Joy
6 min readToday's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.
Andrew Cleary shares his views on the advantages and challenges of conducting a random probability sampling project in this extract from the report.
Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.
This year, around 80 elections, including many for president, will occur globally. They provide opportunities to gauge public preferences and interpret voting intentions through surveys, but there are also illegitimate efforts aimed at confused voters.
Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
On the road with GenZ
13 min read“It’s now time for ‘Boomer versus Millennial!’, your favourite generational trivia game!”
The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.
Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
The more things change, the more they stay the same
In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.