Recent Articles

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

Respondent engagement has long been the Market Researcher’s quest for the holy grail.

Explore the fascinating world of behavioural science with Richard Shotton, renowned author of "The Choice Factory" and "The Illusion of Factory."

Welcome to our insightful discussion on driving and optimizing impulse purchases in the rapidly evolving e-grocery landscape.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

Unlock the secrets of Alpro's design revolution in our latest session at Congress 2023, blending market research with AI expertise!

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Change your organisation’s instead

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Key themes and take aways from the "Future of Insights Summit".

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.