Recent Articles

Insight professionals are shifting from traditional BI tools like Power BI and Tableau to Decision Intelligence, which simplifies survey analysis and enables quicker decision-making.

The $153 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2024?

The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

The 2023 Insight250 features innovators and leaders from over 50 nations spanning six continents. This year, almost 75% of the honorees were first-time winners.

Modernising Western Governors University’s research approach

Good research starts with ‘why’ and ends with the right decision

Behavioural Tech-heads: What technology needs to learn from behavioural science

Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?

My journey through the world of Market Research: Lessons, challenges, and triumphs

Uncover challenges, complexities, and innovative solutions in measuring attention.

A take on the adoption rate of smart home devices

Key themes and take aways from the "Future of Insights Summit".

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.

ESOMAR’s Global Prices Study 2023 report notes that the cost of hiring market research professionals has increased since 2021, though it remains lower than in 2018. Lisa Wilding-Brown provides insights into the factors affecting these costs.

"If you, as a brand or company, are taking a stance on cultural issues, who and what are you trying to influence?"

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.