Recent Articles

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?

What are the forces shaping market research in the Middle East and Africa?

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Africa and Middle East continue to experience an array of challenges. As a result, the positive absolute growth recorded in all three sectors turned negative in net terms except for one sector.

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.

The fastest-growing insights globally. What are the growth drivers of the Asia Pacific region?

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

Digital data analytics dominates the research software sector in Europe, but what about the other segments?

Steering through Latin America's economic journey in the global insights industry.

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.

From academia to action: bridging traditional ethnography and consumer insights