Recent Articles

The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.

Disconnected tools are creating avoidable drag in modern research workflows

Explore the transformative synergy between humans and AI in the realm of market research. Uncover the pivotal role AI plays in shaping the future of market research, emphasizing the harmonious integration of technology with human expertise.

ESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.

This edition features David Smith, Founder of DVL Smith, author, award-winning professional, and Professor at the University of Hertfordshire.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

Enjoy the latest edition of the Shobservatory Research Chronicles.

Join Greg Matheson, CEO of iResTech, as he delves into the disruptive yet beneficial role of AI in combating fraud in the industry and how dtect can solve these issues for cleaner, better survey results.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover the dynamic landscape of online research trends in the Middle East with Kaushik Mukherjee, Senior Vice President of GNN Research Group.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies

We have outlined five key traits that we believe will help young researchers thrive in the market research industry.

Are you looking to better motivate others? This article suggests focusing on three things: Autonomy, Competence, and Relatedness.

With technology advancing at an incredible pace and the value of insights ever increasing, I sat down with Insight250 Winner Mark Ursell.

In this captivating session, immerse yourself in discussions on quantum computing, NFTs, and the magic of modern advancements

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Introducing dtect, an easy-to-use field management tool that puts data quality at the forefront. See for yourself how you can set your projects up for success with the quality assurance of dtect.

This edition features the powerhouse and expert in market research and polling, Ben Page, Global Chief Executive Officer of IPSOS