Recent Articles

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

An insider’s perspective of this integral segment of the insights industry

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

El entorno enérgico que caracteriza el evento de ESOMAR en Latinoamérica enfatiza el poder transformador de la investigacion de mercado, subrayando la crucial importancia de involucrar a las nuevas generaciones y de abogar por una sociedad igualitaria.

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.

Pavi Gupta is VP Insights & Analytics at Chobani and a three-time Insight250 Winner. With 25+ years of experience at major companies, he discusses the impact of AI on the insights industry.

Keeping it brief

Floating power plants (FPPs) are gaining traction in the shifting global energy market, projected to exceed USD 8.6 billion by 2034, addressing electricity demand in land-constrained or unstable grid regions.

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.

An insider’s perspective on the future of AI and its effects on the Self-serve Research Platforms segment and the insights industry.

Watch Rich Armstrong of TapTapKaboom create an NFT live on stage at Congress 2023.

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

Hacking the Human Mind is Richard Shotton’s third book. It looks at 17 of the world’s best brands behavioural science secrets.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

Join Bel Kerknoff-Parnell, PhD, an independent researcher and ESOMAR editor, as she explores the evolving landscape of market research.

An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.