Recent Articles

Crispin sat down with Insight250 Winner Caroline Florence, to discuss how GenAI offers more than just time-saving benefits and has the potential to become a true creative collaborator for data storytelling.

Strategic planning, when powered by real data trends, becomes a map instead of a guessing game. Whether you're weighing a new location or planning product expansion, analytics can surface patterns your gut can’t always catch.

A Q&A with Dr Christopher Goard, Chair of the Tony Cowling Foundation

Six graduate hires, six new AI roles and the new way of building insight

Will Insight become faster cheaper and better without you?

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

At the ESOMAR Connect in California, we discussed thriving under pressure as well as valuable insights on leadership and resilience.

In this excerpt from the Global Prices Study 2025, we discuss the future of F2F and CATI, rising operational costs, and responses to lower-cost technologies and innovations.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

Community-led outdoor groups are redefining nature beyond the traditional white, individualistic image. Research reveals structural, cultural, and emotional barriers that limit access, highlighting the need for more equitable outdoor spaces.

Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.

What does “invisible bias” mean in AI‑assisted market research

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.

The growing need for transparency, documentation, and human oversight in AI-assisted research

The Insight Leader’s Playbook also offers a set of less obvious lessons. These aren’t listed in the table of contents, but they are crucial for putting the book’s advice into practice.

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.

GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.

Consumers move quickly, with 64% expecting real-time responses from companies. Traditional feedback methods can’t keep up.

Rising Demand for Energy-Efficient Heating Systems Drives Global Growth

In this article from the recently released Global Prices Study 2025, industry expert and the report’s sounding board member, Jonathan Karanja, delves into the realities and challenges of labour-intensive data collection in Africa.