Recent Articles

Esomar and Latin American Associations United in the Defence of Polling and Democracy

When departments drift into isolation, miscommunication becomes the default. Deadlines slip. Friction blooms. Collaboration stalls. But the problem isn’t the people — it’s the structure.

Personalization is vital for small business growth, helping brands stand out and connect with audiences personally. By customising digital experiences, businesses convert browsers into repeat customers and foster loyalty.

What 2026 taught us about cultural, economic and infrastructural barriers

Discover the latest companies who have chosen to join the Esomar community as corporate members.

I've spent the last year having coffee with Heads of Insight.

This article offers an excerpt from Esomar’s Global Prices Study 2025.

It is with deep sadness that we announce the passing of our dear colleague and friend Kathy Joe, whose 47-year journey with Esomar helped shape the global research community.

With data collection now available at the press of a button, it can feel like marketers are drowning in information but starving for insights.

The Invisible Instrument of Research

Segmentation in wellness categories often assumes fixed identities. However, consumers are increasingly living in weekly rhythms. And this gap might be costing you the largest emerging segment.

In a world flooded with data and AI content, genuine cultural insight is harder to find. The article suggests researchers should explore the fringes of culture, where overlooked behaviors and niches can signal future growth.

To capture the evolving world of Artificial Intelligence (AI), Esomar launched a survey in October of last year to understand its usage and integration across organisations.

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.