Recent Articles

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Organizations have more data than ever, but it is often fragmented across teams and systems. As AI accelerates analysis, the real challenge is connecting knowledge and context across the business to enable faster, smarter decision-making.

In this article from Esomar’s Global Prices Study 2025, industry expert and the report’s sounding board member, Chee Ngai Ng, explains the benefits and challenges of low-incidence rate projects.

If you have ever pulled together a twelve-country study and found the gender variable behaving differently in every market, you already understand why Esomar's demographics project exists.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Simple Digital Habits That Help

The “user levels” ladder in AI is marketing, not method. In research, judgment — not automation — creates value.

What Four Industries, 200,000 Conversations, and One Broken AI Prompt Revealed About Corporate Trust

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using Insight to drive change in their business.

Explore the evolving dynamics of the global full truckload (FTL) industry, and learn how digital transformation, automation, sustainability initiatives, and shifting supply chain priorities are reshaping the sector.

The global economy is hurting consumers, and as a direct result, brands are suffering. If we look at the macroeconomic trajectory across North America, Europe, and Asia for the next 3 to 12 months, this is something that will intensify.

For small business owners relocating for work, moving is rarely just personal. Tight timelines, client obligations, cash flow pressures, and relocation stress can quickly disrupt daily operations.

We traded skilled judgment for algorithmic shortcuts. The industry calls it efficiency. I call it a slow-motion crisis.

The final instalment of the Working Well Together series looking into the newly launched initiative WWT Charter

Brand and customer experience research must be integrated because true business performance is driven not by strong brand perceptions or high satisfaction scores alone, but by how well customer experiences deliver on the promises a brand makes.

Most discussions around synthetic data tend to start in the wrong place, with people asking whether synthetic respondents are good enough to replace traditional research or whether they represent some kind of existential threat to the industry.

Over the next four weeks, we’ll cover the WWT Charter’s principles, key tensions it addresses, why fundamentals matter in client–agency relationships, and its success stories.

In the first part of this two part article we cover the core skills insight professionals should be showcasing to demonstrate that they are at the forefront of amplifying the quality of human thinking now needed to thrive in the AI era.

Welcome to the 4th edition of Q&A-gency! The focus of these articles is to speak to a leader within the creative development and planning, and this time around it was Thomas Gwin.