Recent Articles

The final instalment of the Working Well Together series looking into the newly launched initiative WWT Charter

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using Insight to drive change in their business.

Over the next four weeks, we’ll cover the WWT Charter’s principles, key tensions it addresses, why fundamentals matter in client–agency relationships, and its success stories.

An insight without a chain of custody is not an asset; it is an allegation

Teams must decide whether to expand existing locations or invest in new ones. Strong demand and operational limits often conflict, so the goal is balancing short-term performance with long-term growth.

In the modern insight ecosystem, organisations are drowning in data yet starving for certainty.

The Global Boiler Market was valued at USD 112.2 billion in 2025 and is estimated to grow at a CAGR of 6.8% to reach USD 220.9 billion by 2035.

The Qualitative Researcher’s Authority in the Age of Simulated Futures

The second instalment looking into the newly launched initiative WWT Charter

When companies prioritises profits over genuinely improving people's lives, they often promote unnecessary consumption, ultimately undermining consumer trust, product quality, meaningful progress, and long-term societal well-being

The Global Offshore Wind Energy Market was valued at USD 76.9 billion in 2025 and is estimated to grow at a CAGR of 12.2% to reach USD 307.5 billion by 2035, as reported in the latest study by Global Market Insights, Inc.

AI use is rampant, but systemic adoption is blocked by consumers’ concerns. Research among 40,000 people reveals what drives this divide and how organisations can build confidence in how AI is used.

Research does more than improve products and services — it also plays a key role in supporting democracy. At the Esomar Citizen Insights Summit, industry leaders highlighted the importance of research, data, and citizen insight in democratic life

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

AURA is a membership organisation for clientside researchers in the UK. AURA’s aim is to allow their members to grow their expertise and impact that they have in the organisations they work for.

New research with Australian men shows how trust, media environments, and online communities shape misinformation susceptibility – and where interventions can make the most difference.

Organizations can uncover hidden opportunities through structured innovation. Sustainable growth comes not from incremental improvements alone, but from actively exploring new business models and possibilities.

As AI shifts the customer journey from search to conversation, consumers are increasingly relying on intelligent systems to evaluate options, recommend brands, and support purchasing decisions.

Shape Insight and BBH USA ask brands to rethink how they engage ADHD audiences. Silent Spenders 2026 covers loyalty, convenience, scarcity tactics and five principles for fair research. Read the preview before ESOMAR Congress 2026.

The limits of extraction in qualitative research