Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.
AI Interviews: Are Respondents Ready?
3 min readCint finds 73% of UK respondents and 76% in the US are open to AI-moderated interviews. Their views on trust, comfort and format reveal what matters when AI asks the questions.
The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.
Eleven capabilities are now doing the work that production used to hide, and most organisations are still hiring for throughput.
IKEA and NielsenIQ moved IKEA’s global brand tracker from KPI reporting to business decisions. Read the preview, then hear the Brand Pulse story at Esomar Congress 2026 on 2 September.
Local small business owners and startup founders run into the same wall: busy consumers scroll past, forget fast, and move on to the next option.