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Joel Neslon

Joel Nelson is a senior market research executive with two decades of experience helping research agencies and brands collect high-quality quantitative and qualitative data. He currently serves as SVP, Qualitative Solutions at Rep Data, where he leads teams recruiting B2B experts and consumers for in-depth interviews and online focus groups. Before joining Rep Data, Joel led North American sales teams at Cint (Lucid) and held senior leadership roles at Research Now, overseeing multimillion-dollar portfolios across the U.S. and Latin America. He also serves on the Advisory Board for the Master of Science in Marketing Research program at the University of Texas at Arlington. Joel is a graduate of Texas A&M University.

12 November

Traditional expert networks and research panels help reach specific audiences, but for highly specialized profiles—like CRM admins or niche IT users—companies need custom recruitment, since these individuals aren’t part of standard panels.