ESOMAR on the Road: MIE'23

ESOMAR had the pleasure of visiting and exhibiting at the 21st edition of the largest Data & Insights Event in the Netherlands on May 9 to 10, 2023.

11 May 2023

Earlier this week, on Tuesday, 9 May, I attended my first market research event, MIE’23. Many insightful companies stood in the hall, ready to display their potential during program sessions.

15 May 2023

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.