AI use is rampant, but systemic adoption is blocked by consumers’ concerns. Research among 40,000 people reveals what drives this divide and how organisations can build confidence in how AI is used.

Does your diversification strategy test the best ideas, or the most familiar ones?Learn how to challenge your filters and give more ideas a fair test.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

IKEA and NielsenIQ moved IKEA’s global brand tracker from KPI reporting to business decisions. Read the preview, then hear the Brand Pulse story at Esomar Congress 2026 on 2 September.

Research teams can now build interactive apps without code. Human8 presents vibe coding as a tool for insight activation. Read how the approach can support empathy and action, and what participants will build at Esomar Congress 2026.