What if you could place a real consumer inside the future you are designing for? Thomas Troch explores how digital twins can help innovation teams test ideas across plausible futures, rooted in human insight, consent and validation.

Nectar Social found that four of the World Cup’s top-performing brands were non-sponsors. The Mix Global explores how comedy helped outsider brands challenge football’s establishment and win fan attention.

What is changing in insights, and which changes matter most? Jack Miles reflects on Esomar Congress 2026 and argues that progress may come from looking beyond the biggest tools, brands and trends.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

When 92% of fans support a player’s right to come out, why would only 15% encourage him? Bolt’s research uncovers the forces behind stated acceptance.