Salesforce’s acquisition of Listen Labs could bring customer simulation into the CRM. Laurent Florès examines how researchers can test simulated responses against observed behaviour and seek consent to model individual customers.

More than ten healthtech ventures and over twenty partnerships. Christopher Khoury explains how the American Medical Association's insights team helped create these opportunities and what research leaders can learn from its approach.

Where prediction ends, and empirical observation begins

War has displaced millions of Ukrainians and made chronic stress a daily reality. Evgeniya Blyznyuk explains how Gradus adapts its research to these conditions. Where do they draw the line between AI-driven automation and human judgement?

Why the organisations that gain most from synthetic pricing research will be those with the best anchors, not the largest synthetic panels.