The research industry is active on AI. The people closest to the work remain bystanders in the conversation.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Examining how AI is reshaping the meaning of good work, arguing that human skills such as judgment, creativity, and critical thinking are becoming even more valuable alongside AI-driven efficiency.

What it means, how to assess it, and why the market signal matters

New research with Australian men shows how trust, media environments, and online communities shape misinformation susceptibility – and where interventions can make the most difference.