We are the chefs. Data are our ingredients.

Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.

But concerns exist.

Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.

Christian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies