Insight is arguably having a beige moment. We all feel it.

At the Esomar Congress in September, we will host a red-teaming debate on how AI is being adopted by the research and insights industry.

Learn on how Esomar’s Global Users & Buyers of Insights 2025 report sheds some light on the AI trend

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Most discussions around synthetic data tend to start in the wrong place, with people asking whether synthetic respondents are good enough to replace traditional research or whether they represent some kind of existential threat to the industry.