Most discussions around synthetic data tend to start in the wrong place, with people asking whether synthetic respondents are good enough to replace traditional research or whether they represent some kind of existential threat to the industry.

Simple Digital Habits That Help

The Global Offshore Wind Energy Market was valued at USD 76.9 billion in 2025 and is estimated to grow at a CAGR of 12.2% to reach USD 307.5 billion by 2035, as reported in the latest study by Global Market Insights, Inc.

Welcome to the 4th edition of Q&A-gency! The focus of these articles is to speak to a leader within the creative development and planning, and this time around it was Thomas Gwin.

The “user levels” ladder in AI is marketing, not method. In research, judgment — not automation — creates value.