Why the organisations that gain most from synthetic pricing research will be those with the best anchors, not the largest synthetic panels.

Usage is close to universal, but planning, governance, and measurable ROI are lagging. A new study argues for a deliberate adoption roadmap.

More sales can mean less profit. Marco Vriens examines when discounts, loss leaders and price increases pay off for retailers, and how data and testing can guide better pricing decisions.

A 700-page report. A 300-page executive summary. Mike Sherman explains why research clients need clear recommendations and how to connect findings to business value.

Creating a new category starts with understanding what has changed and what’s missing. Five lessons show how insight professionals can help clients assess opportunities and build buyer confidence.