Research in advertising has shown that share-of-voice (buzz), or more specifically excess share-of-voice, correlates to market share growth.

A New Era of Clean Energy Transformation

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The insights industry has significantly improved its business impact over the past 15 years, according to GRBN’s Insights Maturity Study. This fourth article explores key drivers and strategies to strengthen consumer insights functions.

Fifteen years working across UX, CX, product, and market research teaches you something that no methodology course covers: the biggest threat to an insight leader's relevance is not a new tool. It is staying excellent at the wrong things.