Research teams can now build interactive apps without code. Human8 presents vibe coding as a tool for insight activation. Read how the approach can support empathy and action, and what participants will build at Esomar Congress 2026.

Ipsos and Barilla put synthetic product testing to an empirical test. Across 260 validations, it matched human-sample decisions in 92% of cases and helped Barilla reject a risky Ragù recipe change. Read the paper for the method, value, and limits.

Scott Percival and Drago Djourov are presenting “Not Another Gen Z Brief” at Esomar’s Global Congress at 09:05 on 3rd Sept at stage 3 (Core). Here’s a preview of what you can expect to hear.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Shape Insight and BBH USA ask brands to rethink how they engage ADHD audiences. Silent Spenders 2026 covers loyalty, convenience, scarcity tactics and five principles for fair research. Read the preview before ESOMAR Congress 2026.