Welcome to the 4th edition of Q&A-gency! The focus of these articles is to speak to a leader within the creative development and planning, and this time around it was Thomas Gwin.

The “user levels” ladder in AI is marketing, not method. In research, judgment — not automation — creates value.

In the second part of this article, we continue our review of the distinctive characteristics and skills that insight professionals offer in the AI era.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In the first part of this two part article we cover the core skills insight professionals should be showcasing to demonstrate that they are at the forefront of amplifying the quality of human thinking now needed to thrive in the AI era.