In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.

Observations and takeaways from the AI Forum

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."

How can AI support insights professionals in bringing insights to life and building compelling narratives?

Crispin sat with Paul Hudson to understand the threats and challenges to survey research and the tactics and best practices to elevate participant experience and research quality.