Recent articles

6 February

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.


3 February

What are the forces shaping market research in the Middle East and Africa?


31 January

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.


31 January

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


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28 January

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.