Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
Welcome to new ESOMAR Corporate members
7 min readDiscover the latest companies who have chosen to join the ESOMAR community as corporate members.
(and it’s all down to the P-word)
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
Downshifting lifestyles
6 min readWhat does this mean for brands?
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Unlocking innovation
5 min read3 Steps toward insights democratisation
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
Kim Smouter finds out about the supply ecosystem in market research
Are we vets or doctors?
5 min readOur role in providing impactful insights to business issues
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
Respondent experience management Part 2
6 min readHow to be a respondent-centric researcher?
The growing importance of both community and collaboration in the research space and the professional world overall.
Crises and community
4 min readDid the pandemic really bring us closer together?
Respondent experience management Part 1
6 min readHow to be a respondent-centric researcher?
There are complex factors involved in implementing global segmentations and where they often fall down is in their communication
How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.