Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

1 December

Part one: Leveraging the Direct Customer Relationship Flywheel


30 November

How to exploit external data sources for consumer understanding


29 November

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.


28 November

It’s time to make text data part of your insights strategy


24 November
in General

Getting a good night's rest


23 November
in General

How can market research improve decision-making and business’s contribution to sustainable development?


21 November
in General

The turnover left untapped in the past two years, may well haunt the industry for longer.


17 November

Taking product development to the next level


16 November

How to wield market research methodology and technology to grow and convert customers


14 November

How to target consumers this Black Friday during record levels of inflation…


10 November
in General

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.


9 November
in General

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.


9 November
in Opinions

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.


7 November
in General

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.


4 November

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both


3 November
in General

Also serving on the 2023-2024 Council are newly elected representatives who hail from Africa, Asia Pacific, Europe, Latin America and North America.


3 November

Join our speakers as they identify these critical lessons and what to consider for the future of market research.


27 October

How to reduce the spread of COVID-19 within primary and secondary schools.


26 October
in General

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021


24 October

Business intelligence platforms in a market research world

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