Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Supercharging survey engagement
4 min readLearnings from the Dynata RISE Awards
At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.
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Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Why insights professionals should stop blaming consumers for the sustainability say-do gap. Part 1.
5 min readThose pesky consumers. If only they would really do what they say they will – buy the sustainable product, do the recycling, eat a plant-based diet – we would be able to save the planet, right?
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.
Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?
Winnie Yeung, Head of Customer Insights & Research at Hang Seng Bank, provides an exceptional perspective on how insights are impacting the financial services industry and beyond through her experience on both the banking and agency sides of business.
Part II: The Inclusion Opportunity is upon us… and it is a key source of future growth for brands.
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies
In today’s interconnected world, collaboration knows no borders. Discover how global partnerships are revolutionizing market research and empowering insights professionals to uncover hidden gems and drive impactful innovation.
Discussing data quality
10 min readDebrah Harding explains how data collection, use, and applications are evolving across a series of dimensions and how the importance of data is growing.
The depth of ESOMAR’s Congress 2023
5 min readESOMAR's Congress 2023 in Amsterdam left a lasting impact on the insights community with its global industry reports, diverse speakers, and vibrant social events.
Market researchers face demands for speed, quality, and cost-efficiency, leading to technology-driven changes in the industry. But what can we do to stay competitive?
Exploring the intricate landscape of AI and its effects on the insights sector, announcing our award-winning papers, plus more dancing - this time with a special performance to unveil our 2024 Congress location.
Tackling the complex landscape surrounding human understanding, a fascinating peek into the Metaverse, celebrating our annual award winners, and, of course, more dancing (plus an immersive art and music experience) - day 2 of Congress does not disappoint.
From dancing to diving into insights, the first day of our 2023 Congress energizes and enlightens our 1,100+ attendees from nearly 80 countries - setting the stage for two more days of captivating content and events
The Best Paper Award celebrates the best paper that presenters have submitted as part of Congress. This year, there’s five nominations. All nominations are supercharged with creative thinking and business impact.