Recent Articles

In a world of AI polish, messy becomes an act of resistance

To shift how Bengaluru sees waste pickers—from invisible and undervalued to recognized, respected, and essential.

Researchers face heavy data workloads but are slowed by manual analysis. AI could help, but concerns around privacy, bias, and integration make adoption challenging—so the focus is on where it can be used effectively and safely.

AI has already surpassed the “just a flawed chatbot” stage and is rapidly improving. With new benchmarks like GDPval showing it can perform professional-level work, the real question now is how quickly industries adapt to this shift.

Each month, in “The Challenges & Triumphs of Change” I speak with a client-side Insights professional on the realities of using Insight to drive change in their business.

Disconnected tools are creating avoidable drag in modern research workflows

Organizations have unprecedented access to information with reports and dashboards arriving quickly, but this overload often makes decision-making harder for leaders.

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Six graduate hires, six new AI roles and the new way of building insight

This three-part series breaks down the shift toward a four-day workweek. We track its history from Henry Ford to Nixon, analyze successful UK trial data, and go behind the scenes with The Mix to see how they made the transition a reality.

Despite Henry Ford’s century-old standard, the five-day workweek is finally facing a serious challenge. While most of society still adheres to the traditional model, successful UK trials have proven the 4-day workweek is viable without pay cuts.

This article is based on a talk delivered at the AEDEMOTV Media Research Conference held in Spain in March 2026.

In this article from Esomar’s Global Prices Study 2025, industry expert and the report’s sounding board member, Chee Ngai Ng, explains the benefits and challenges of low-incidence rate projects.

What Four Industries, 200,000 Conversations, and One Broken AI Prompt Revealed About Corporate Trust

What Autonomous Agent Adoption Tells Us About Trust and the Hype Cycle Ahead

After close to 30 years in market research, I have seen just about everything. The good, the bad and the “why are we even doing this” moments.

The UK insights sector alone generates £18.7 billion annually. Yet 83% of insights functions face budget pressures, and teams are being downsized at an accelerating rate. This paradox signals something structural, not cyclical.

When volume outpaces interpretation

In the modern insight ecosystem, organisations are drowning in data yet starving for certainty.

Discover the latest companies who have chosen to join the Esomar community as corporate members.