Recent Articles

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.

Part one of a two-part series on how to best utilize market research data that is stored in an organization’s data lake

The secret behind brands that grow margins while others cut prices.

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

How leaders can secure truly differentiating insight in the AI era

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034

Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.

The European Accessibility Act (EAA) coming on 28 June 2025 aims to make digital services inclusive for everyone, including ticket machines, e-readers, and banking apps.

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Each month, Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

Market research is evolving. Researchers must deliver faster, efficient insights while ensuring data integrity, learning from challenges faced by other industries.