Recent Articles

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

The market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.

An estimated £9bn is spent annually on market research in the UK. This article describes three behavioural science reasons why organisations don’t always maximise value from this investment.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

This Ipsos study on synthetic data in product testing emphasises its potential to enhance human data collection when traditional methods are costly.

What are the forces shaping market research in the Middle East and Africa?

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

Market researchers typically spend 80% of their time on data preparation and only 20% on insights and storytelling. This imbalance, even with new tools, stifles innovation and limits transformative insights for businesses.

This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.

France’s food culture is steeped in tradition; it’s a food culture where change is slow, and beloved rituals, ingredients, and flavours are kept pristinely conserved over the ages.

Steering through Latin America's economic journey in the global insights industry.

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

This edition highlights Litthya Baez, US Portfolio Lead for Consumer Insights at Haleon, who drives growth for health and wellness brands with over 20 years of experience in marketing and analytics.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.