Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

19 May
in General

A playbook for innovation leaders in the CPG/FMCG industry

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2 May
in General

Insights tech is essential, but it’s not the point.

22 April
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

21 April
in Opinions

(and it’s all down to the P-word)

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1 April
in General

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

10 March

What does this mean for brands?

8 March

Together we can make a positive impact in 2022. Here’s to the future of women!

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1 March

3 Steps toward insights democratisation

24 February

Unpacking conflict & tensions across consumers' multiple identities

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21 February
in General

Kim Smouter finds out about the supply ecosystem in market research

11 February
in Opinions

Our role in providing impactful insights to business issues

9 February
in General

This year, consumers are taking back control

27 June
in General

How market research can help to give a voice to underserved populations and provide insights that will champion sustainable initiatives in a wide range of countries and situations.

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23 June
in General

Does the naked eye always beat an automated approach?

22 June

How to be a respondent-centric researcher?

21 June

The growing importance of both community and collaboration in the research space and the professional world overall.

16 June

Did the pandemic really bring us closer together?

15 June

How to be a respondent-centric researcher?

8 June
in General

There are complex factors involved in implementing global segmentations and where they often fall down is in their communication

7 June
in General

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.

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