Recent Articles

When companies prioritises profits over genuinely improving people's lives, they often promote unnecessary consumption, ultimately undermining consumer trust, product quality, meaningful progress, and long-term societal well-being

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In a typical online survey today, a large share of the responses collected never reach the analysis stage.

The Strategic Value of Not Knowing

The global transition toward sustainable energy is accelerating at an unprecedented pace, and solar energy storage has emerged as one of the most critical components of this transformation.

The Qualitative Researcher’s Authority in the Age of Simulated Futures

The Energy as a Service (EaaS) market is growing rapidly as businesses seek more efficient, flexible, and sustainable ways to manage energy consumption.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

We traded skilled judgment for algorithmic shortcuts. The industry calls it efficiency. I call it a slow-motion crisis.

Organizations can uncover hidden opportunities through structured innovation. Sustainable growth comes not from incremental improvements alone, but from actively exploring new business models and possibilities.

As AI shifts the customer journey from search to conversation, consumers are increasingly relying on intelligent systems to evaluate options, recommend brands, and support purchasing decisions.

Fundador de DATUM Internacional • Pionero de la investigación de mercado en el Perú | Founder of DATUM Internacional • Pioneer of Market Research in Peru

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In this article from Esomar’s Global Prices Study 2025, industry expert and sounding board member Hana Huntova discusses the fees for professional researchers and their implications for the insights industry.

Organizations have more data than ever, but it is often fragmented across teams and systems. As AI accelerates analysis, the real challenge is connecting knowledge and context across the business to enable faster, smarter decision-making.

The Global Boiler Market was valued at USD 112.2 billion in 2025 and is estimated to grow at a CAGR of 6.8% to reach USD 220.9 billion by 2035.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The research industry is active on AI. The people closest to the work remain bystanders in the conversation.

What it means, how to assess it, and why the market signal matters