Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

10 March
in General

Read the series of articles written by incredible women for International Women's Week!


Featured Advertorial
10 March
in General

Download quantilope’s full guide to learn more


22 March

......and four ways to cure them


20 March
in General

Quantitative passive methods dominate the research data-gathering landscape, with 56.5% of global spending


17 March
in General

Teamwork makes the dream work!


14 March
in General

Devising solutions that have both a global and local impact


13 March

Brand ‘moo-vers‘ and shakers


10 March
in General

Read the series of articles written by incredible women for International Women's Week!


10 March
in General

Read the series of articles written by incredible women for International Women's Week!


9 March

There are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.


8 March

Prioritise, Apply, and Create to where it takes your organisation.


7 March

Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?


6 March
in General

This article appeared, in full, in ESOMAR’s Global Market Research 2022 report


3 March
in General

I had the pleasure of speaking with Xabier Palacio, Head of the Intelligence Unit at ESOMAR and a well-respected industry expert who will be presenting at the event.


Advertorial
2 March

Understanding implicit associations


1 March

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.


28 February
in General

Insight professionals’ productivity and ability to deliver excellence, rigour, and creativity, whilst working to tight deadlines and within demanding budget constraints.


27 February

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.


24 February
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 February

Supporting the highest levels of global enterprise complexity

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