Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

16 November 2023
in General

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?


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1 November 2023

Culturally, we’re in a decidedly teenage era. So why do consumers behave in specific ways and buy certain product categories and brands?


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AI: All-Inputs

5 min read
4 October 2023

We are the chefs. Data are our ingredients.


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1 October 2023

But concerns exist.


26 March
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 March

JICs, Joint Industry Committees & MOCs, Media Owner Committees


21 March

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.


20 March
in General

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!


19 March
in General

Pedro Fernandez dives into his experience as a researcher and readies us for the upcoming ESOMAT LATAM 2024. Spanish version below.


19 March
in General

"Given these judges' diverse experiences and insight, I spoke with several of them to get their thoughts and perspectives on two different topics around Insight250."


18 March
in General

ESOMAR’s Global Prices Study 2023 finds that the global median prices for the online modes of many market research projects have increased compared to 2021.


13 March
in General

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.


12 March
in General

This feature includes ideas from several judges on the impact and traits they seek when selecting an Insight250 Winner.


8 March

Embracing the unexpected: my career journey from Data Dread to Data Empathy


8 March

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."


8 March

Curious at heart, from a very young age, I was intrigued by how local brands in my country connected with the people and managed to touch their hearts with their actions.


8 March

As a woman deeply entrenched in the world of Market Research and Insights, my journey has been one of constant learning, growth, and impactful contributions


8 March

Think big about yourself and surround yourself with people who think even bigger about you.


8 March

My journey through the world of Market Research: Lessons, challenges, and triumphs


8 March

Like many professionals in this industry, I arrived here by accident rather than design.

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