Recent Articles

Part one: Leveraging the Direct Customer Relationship Flywheel

How to exploit external data sources for consumer understanding

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

It’s time to make text data part of your insights strategy

Getting a good night's rest

How can market research improve decision-making and business’s contribution to sustainable development?

The turnover left untapped in the past two years, may well haunt the industry for longer.

Taking product development to the next level

How to wield market research methodology and technology to grow and convert customers

How to target consumers this Black Friday during record levels of inflation…

Researchers are happier with mental health support, although more than 80% still report negative wellbeing.

The evolving importance of data integrity and the partners, tools, and approaches that are helping enterprises enhance the quality of the research and insights at their fingertips.

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Up to 22 out of 37 European countries registered a double-digit absolute growth rate during 2021.

The expanding dimension of behavioural science and big data, and how artificial intelligence is helping to extract the value of both

Also serving on the 2023-2024 Council are newly elected representatives who hail from Africa, Asia Pacific, Europe, Latin America and North America.

Join our speakers as they identify these critical lessons and what to consider for the future of market research.

How to reduce the spread of COVID-19 within primary and secondary schools.

The roller coaster which began in 2020 with the propagation of an invisible enemy – the SARS-CoV-2 virus – continued into 2021

Business intelligence platforms in a market research world