Recent Articles

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.

Welcome to the Attention Economy, where silence is the ultimate status symbol and restraint is the new luxury.

Each month, Simpson Carpenter’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

This article offers an excerpt from Esomar’s Global Prices Study 2025.

For much of the past decade, the market research industry made real progress on data quality. Device fingerprinting, attention checks, speed controls and post-survey cleaning helped online research scale while limiting obvious fraud.

Introducing the second wave of the Esomar Demographic Committee

How Generative AI 2.0 and Digital‑Twin Ecosystems Are Reshaping Decision‑Making

The Invisible Instrument of Research

Brunswick’s 2026 report forecasts a convergence of blended reality, human augmentation, and a counter-trend demand for authentic, human-centric craft.

Another edition of the Research World Book Club. This time about the book ‘Through Your Customer’s Eyes’ from Herbert Hockel.

In this article from the recently released Global Prices Study 2025, industry expert and the report’s sounding board member, Jonathan Karanja, delves into the realities and challenges of labour-intensive data collection in Africa.

Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary

The ICC/Esomar International Code on Market, Opinion and Social Research and Data Analytics has long served as the industry’s ethical compass.

Segmentation in wellness categories often assumes fixed identities. However, consumers are increasingly living in weekly rhythms. And this gap might be costing you the largest emerging segment.

This third article in the Road to Business Impact series examines how consultative capabilities enable insights teams to turn insight maturity into real business impact.

We’ve discussed simulations for insights over three years. People ask what simulations are, how they differ from synthetic data, and why it matters for better decisions. Let's clarify.

Personalization is vital for small business growth, helping brands stand out and connect with audiences personally. By customising digital experiences, businesses convert browsers into repeat customers and foster loyalty.

What 2026 taught us about cultural, economic and infrastructural barriers

It’s not new news that we humans love a bit of escapism and brands have been capitalising on that for decades.