Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

1 July

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.


30 June

How leaders can secure truly differentiating insight in the AI era


19 June

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.


16 June

Thermal Energy Storage Systems Market to Surpass USD 102.6 Billion by 2034


Indian consumers have diverse views on sustainability. This research aims to help brands in Urban India understand the factors influencing sustainable product purchases and identify challenges and opportunities.


29 May

In Argentina, socioeconomic level (NSE) was assessed through characteristics, avoiding direct income questions due to cultural biases.


28 May

Since 2019, marketing and research associations in Peru have collaborated to promote industry growth and societal well-being.


20 May

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.


16 May

The European Accessibility Act (EAA) coming on 28 June 2025 aims to make digital services inclusive for everyone, including ticket machines, e-readers, and banking apps.


15 May

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.


12 May

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.


28 April

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.


14 April

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.


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11 April

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.


15 July

In a recent masterclass about trend forecasting, students were asked to create an evidence wall of change signals. Initial enthusiasm turned to frustration as they grappled with the overwhelming amount of information.


14 July

Untouched data contributes 2% of global greenhouse gas emissions, equal to the aviation industry.


11 July

Are you looking to better motivate others? This article suggests focusing on three things: Autonomy, Competence, and Relatedness.


9 July

AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.


8 July

This is part of a three-part series on disciplinary influences in qualitative market research. The series examines the uneven impact of psychological, psychoanalytical, and sociological perspectives, and make the case for a more pluralistic approach.


8 July

In 2023, there's a notable shift from domestic to international clients, reversing trends seen during the pandemic.

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