Recent Articles

The insights industry has improved its ability to achieve real business impact over the past 15 years, as shown by the Insights Maturity Model. This series of articles explores key drivers and strategies to enhance corporate consumer insights functions.

Google search data shaped the 2000s, but TikTok is the cultural oracle of today. While search reflects consumer demand, evolving behavior and data now influence businesses selling a variety of products.

B2B decision-making is seen as more rational than B2C, leading to less emphasis on behavioral science and psychological influences like gut feelings and instincts.

Asia is the top gaming market, generating $84 billion in 2024, in this article we explore how each market's unique rules affect game success.

This is the final part of We Live Context’s Beyond the Algorithm series, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI-shaped world.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Information for this article was extracted from ESOMAR’s Global Users & Buyers of Insights 2025, and can be further expanded by making use of the online dashboard that comes with the report.

With technology advancing at an incredible pace and the value of insights ever increasing, Crispin sat down with Insight250 Winner Carol Sue Haney, Head of Research & Data Science Engineering at Qualtrics.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

Discover some of the companies that have chosen to be a part of the ESOMAR community as corporate members.

AI is rapidly transforming industries, improving data analysis and insights through natural language processing and predictive models.

Business leaders face a dilemma in adopting artificial intelligence: balancing rapid innovation with ethical restraint. Many discuss “responsible AI,” but few implement it effectively, risking systems they can't control.

Why Collective Intelligence is the real payoff of AI

Liquid hydrogen is becoming essential for decarbonization, serving as an efficient storage and transport medium. The market is projected to exceed USD 81 billion by 2034, with growth fueled by advances in technology.

The Evolution of Human Confidence

This is the second in a three-part series drawn from We Live Context’s whitepaper, Beyond the Algorithm, created to help brand strategists decode the emotional drivers behind consumer behaviour in an AI and algorithm shaped world

AI is now a vital force in research, improving predictive analytics and coding. Our Global WiNdow blog highlights insights from WIN members on the importance of integrating human judgment with ethical practices.