Recent Articles

In a typical online survey today, a large share of the responses collected never reach the analysis stage.

The Strategic Value of Not Knowing

The global transition toward sustainable energy is accelerating at an unprecedented pace, and solar energy storage has emerged as one of the most critical components of this transformation.

The Qualitative Researcher’s Authority in the Age of Simulated Futures

The Energy as a Service (EaaS) market is growing rapidly as businesses seek more efficient, flexible, and sustainable ways to manage energy consumption.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

Organizations can uncover hidden opportunities through structured innovation. Sustainable growth comes not from incremental improvements alone, but from actively exploring new business models and possibilities.

As AI shifts the customer journey from search to conversation, consumers are increasingly relying on intelligent systems to evaluate options, recommend brands, and support purchasing decisions.

Fundador de DATUM Internacional • Pionero de la investigación de mercado en el Perú | Founder of DATUM Internacional • Pioneer of Market Research in Peru

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

In this article from Esomar’s Global Prices Study 2025, industry expert and sounding board member Hana Huntova discusses the fees for professional researchers and their implications for the insights industry.

Organizations have more data than ever, but it is often fragmented across teams and systems. As AI accelerates analysis, the real challenge is connecting knowledge and context across the business to enable faster, smarter decision-making.

The Global Boiler Market was valued at USD 112.2 billion in 2025 and is estimated to grow at a CAGR of 6.8% to reach USD 220.9 billion by 2035.

The Insight250 spotlights and celebrates, annually, 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing.

The research industry is active on AI. The people closest to the work remain bystanders in the conversation.

What it means, how to assess it, and why the market signal matters

Examining how AI is reshaping the meaning of good work, arguing that human skills such as judgment, creativity, and critical thinking are becoming even more valuable alongside AI-driven efficiency.

New research with Australian men shows how trust, media environments, and online communities shape misinformation susceptibility – and where interventions can make the most difference.

Manuel explores how AI often struggles with human context, emotion, and trust, even when its answers are technically correct, arguing that the best use of AI is to support — not replace — human judgment and decision-making.

An outlook of what NPD cycles can look like with agentic AI and robotics