Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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AI: All-Inputs

5 min read
4 October 2023

We are the chefs. Data are our ingredients.


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1 October 2023

But concerns exist.


21 February
in General

As portions of the research function were transferred from the agency side to the client side, so did the professionals themselves.


15 February
in General

Jane Frost CBE, CEO of MRS (The Market Research Society) discusses the growing role of evidence and its importance to research in an ever-scrutinising society that has waning trust.


14 February
in General

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.


12 February
in General

Inflation and a strong US Dollar are two big factors to consider when examining the prices reported in the Global Prices Study 2023


8 February
in General

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?


7 February

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


6 February
in General

A typical market research project includes several stages, and focusing on data quality during each of these is, of course, critical.


31 January
in General

Challenges for insight generation come from within


30 January

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


25 January
in General

This edition features Christian Niederauer, Global Head of Insights, Colgate-Palmolive. Christian discusses his perspective on how research and insights impact the consumer packaged goods industry with both products and consumers.


24 January

Climate Asia: World's largest study on people's climate change experiences


24 January

Climate Asia: World's largest study on people's climate change experiences


24 January
in General

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.


23 January

Research on environmental issues facing Indonesia and how to develop awareness of the issue, by BBC News Action.


23 January
in General

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.


23 January
in General

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.


17 January

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


17 January

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.

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