Recent Articles

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.

Can synthetic data be considered fully anonymised data under the EU General Data Protection Regulation (“GDPR”)?

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the market research industry.

(Reflections on Meaning in the Age of Information Overload)

The Insight250 celebrates 250 leaders in market research and data-driven marketing. The 2024 winners were announced in September; see the list at Insight250.com.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

ESOMAR met at the ICC in Paris with over 50 attendees to discuss the future of marketing and celebrate the launch of the ICC Marketing and Advertising Code of Conduct.

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

This article presents case studies on AI's role in enhancing market research and driving business success.

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

A 40-year (half-century?) perspective

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

Lima hosted the ESOMAR LATAM Conference 2025, uniting the insights community for two days of learning against a stunning Peruvian backdrop.