Hot Topics

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.

When we hear that inflation is high, or the exchange rate is down, or that unemployment is up, we start thinking about the general economic situation. And – more specifically – how it’ll affect our own business.

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.

Unveiling the power of domestic clients: witness the remarkable pandemic recovery driven by domestic demand as clients shape success and budgets while exploring regional variations and shifting trends in major sectors of the market research landscape.

Part 1: Inclusive insights: What it is, why it matters, and what this means for insights professionals.

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.

2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?

Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.

The biggest consumer trends of the year

Brand ‘moo-vers‘ and shakers

Prioritise, Apply, and Create to where it takes your organisation.

And its implications for a multicultural community.

Why cooperation and negotiation are crucial to get the UK back on its feet

Tech-enabled research is here to stay, will continue to grow and will continue to revolutionise our industry

Today, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.

How to identify opportunities to build competitive advantages and how insights themselves serve as an advantage to propel the success of organisations.

From researcher to business partner: A new mindset for market researchers to elevate their value proposition

Supporting business model bravery by innovating customer research