Hot Topics

Read the stories describing what's the current burning issues impacting insights and analytics.

15 May

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.


12 May

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.


26 March

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.


26 February

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”


19 February

The market research landscape is evolving rapidly. As we near 2025, innovative brands are embracing new trends to stay competitive.


13 February

An estimated £9bn is spent annually on market research in the UK. This article describes three behavioural science reasons why organisations don’t always maximise value from this investment.


28 January

As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.


10 January

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.


31 December 2024

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.


11 December 2024

With NHS waiting lists near record highs, there is a strong case for encouraging preventive behaviours like improved diet and exercise. However, there are three psychological reasons why engaging the public in such behaviours is extremely challenging.


2025 Trends

8 min read
5 December 2024

Market and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.


12 November 2024

The COM-B model helps understand and influence customer behavior, supports the growth of behavioral science in business, and increases the likelihood of audiences acting on research findings as well as clients commissioning proposals.


11 November 2024

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird


28 October 2024

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.


22 October 2024

“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.


7 October 2024

The Nature of Insights is an article series that explores the forces that shape our work and industry.


6 September 2024

"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."


19 August 2024

The global energy landscape is witnessing a remarkable transformation, driven by a surge in renewable energy adoption.


16 August 2024

Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.


8 August 2024

In market research and insights, we need structured innovation to stay ahead of evolving technology and client needs and to meet the demand for quick, impactful insights.

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