Opinions

Read the latest thought-provoking opinions and commentaries on insights and analytics and the world around it.

9 September

Servant leadership has been shown time and again to be the long-term road to sustained success.


6 May

Highlights of the IIEX conference in Austin, Texas


28 April

As valid today as they were in 1916


21 April

(and it’s all down to the P-word)


16 March

Sales and market research – how do they rub along together, if at all?


11 February

Our role in providing impactful insights to business issues


20 January

A plea for storytelling


17 December 2021

ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry


22 October 2021

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?