Brand Stories

Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.

6 September

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter.


Featured Advertorial
1 September

Get started today by downloading our free ebook!


19 July

Super Bowl advertising is the biggest platform of the year, but does it resonate with all the different consumer audiences? The Super Bowl, in 2022, had roughly 112 million viewers with over 40% of them from diverse groups and women.


12 July

Brands that don’t embrace diverse advertising and LGBTQ+ inclusion can alienate consumers and hurt sales.


6 July

The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.


5 July

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.


4 July

This edition takes an up-close review of the role of insights in the entertainment industry to support the dynamic nature of content development and consumer satisfaction.


Featured Advertorial
12 June

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?


9 May

Walid Benchama discusses the importance of being moment-of-truth oriented in our quest to understand behaviours, evolving stakeholders' mindsets, advancing insights and how brands are understanding consumers.


3 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 2


2 May

Invisible to Invaluable – How research and behaviour change communication is helping increase respect for and dignity of waste pickers in Bengaluru, India: Part 1


27 April

How research shaped the work of charity, Medical Aid Films, and led to new content that helps young men in Zambia prepare for more engaged fatherhood.


10 April

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.


4 April

How the insights profession is evolving in the automotive vertical.


Advertorial Popular
2 March

Understanding implicit associations


21 February

The challenges and benefits of data-driven storytelling in today’s business world


13 February

The case for replacing occasions with context in your insights development.


11 January

Using research to help create a customer-centric organisation


15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

1 2 3