Brand Stories

Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.

3 August

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


Advertorial Series
7 July

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.


Advertorial Popular
1 July

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking


25 May

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.


11 May

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.


8 April

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.


4 April

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.


Advertorial Series
18 March

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.


10 March

What does this mean for brands?


Advertorial Series
25 February

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”


18 February

Insights experts on 2022 consumer behaviour


17 February

Emotional values are the key to brand loyalty.


Advertorial Series
16 February

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.


16 February

The landscape of global data privacy


18 January

Two leading experts focus on enhancing the productivity and culture of their operations


Defaults

7 min read
12 January

Behavioural Tech-heads: What technology needs to learn from behavioural science


3 January

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


Living smart!

4 min read
27 December 2021

A take on the adoption rate of smart home devices


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


13 December 2021

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.

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