Brand Stories
Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.
Putting customers first
6 min readUsing research to help create a customer-centric organisation
Part Three: Understanding habitual and deliberate consumer decision behaviour
While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.
Part Two: Choosing among three models for building direct customer relationships
Part one: Leveraging the Direct Customer Relationship Flywheel
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Insights can guide governments
5 min readThe expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.
The Truth About Research Transformation
3 min readJoin our speakers as they identify these critical lessons and what to consider for the future of market research.
Research that makes a difference
5 min readHow to reduce the spread of COVID-19 within primary and secondary schools.
Research budgets
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Shobservatory Research Chronicles: Brand Purpose
< 1 min readWhat is the best research method?
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.
How to design an effective brand tracker
4 min readDemystifying brand tracking with insights from quantilope’s Guide to Brand Tracking
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
Social media in healthcare
8 min readHealthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.
The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.