Brand Stories

Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.

15 December 2022

Part Three: Understanding habitual and deliberate consumer decision behaviour


8 December 2022

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.


14 November 2022

How to target consumers this Black Friday during record levels of inflation…


9 November 2022

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.


3 November 2022

Join our speakers as they identify these critical lessons and what to consider for the future of market research.


27 October 2022

How to reduce the spread of COVID-19 within primary and secondary schools.


3 October 2022

Research budgets


3 August 2022

Crispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.


18 July 2022

What is the best research method?


Advertorial Series
14 July 2022

Who are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?


Advertorial Series
7 July 2022

Unser Brand Love 2022 Report zeigt 2022 erneut, welche Marken die Herzen der Verbraucher im Sturm erobern.


Advertorial Popular
1 July 2022

Demystifying brand tracking with insights from quantilope’s Guide to Brand Tracking


25 May 2022

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.


11 May 2022

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.


8 April 2022

Healthcare industry professionals actively wanted to stay on top of social media to participate with patients and caregivers on various medical topics.


4 April 2022

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.


Advertorial Series
18 March 2022

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.


10 March 2022

What does this mean for brands?


Advertorial Series
25 February 2022

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”


18 February 2022

Insights experts on 2022 consumer behaviour

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