Brand Stories

Explore case studies involving the world's leading brands and organisations sharing what they're learning through their applications of insights and analytics.

4 April

The body care and beauty landscape are likely to retain its dominance in the market, with 53% of the market’s overall growth originating from South Africa.


Advertorial Series
18 March

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.


10 March

What does this mean for brands?


Advertorial Series
25 February

Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”


18 February

Insights experts on 2022 consumer behaviour


17 February

Emotional values are the key to brand loyalty.


Advertorial Series
16 February

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.


16 February

The landscape of global data privacy


18 January

Two leading experts focus on enhancing the productivity and culture of their operations


Defaults

7 min read
12 January

Behavioural Tech-heads: What technology needs to learn from behavioural science


3 January

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers


Living smart!

4 min read
27 December 2021

A take on the adoption rate of smart home devices


21 December 2021

Dan Hall, Vice President of Auto Pacific provides his powerful perspective on the impact and evolution of electric vehicles (EV) on the automotive industry.


13 December 2021

The first and most intriguing question we can ask about post-COVID is whether we are already there or not.


29 November 2021

Apple App Store has become one of the most wanted mobile marketplaces among the world's developers


17 November 2021

(M)advertising testing


10 November 2021

According to Rare Disease Day, rare genetic diseases currently affect about 5.9 percent of the world's population.


5 November 2021

The human element of connection and service has been a key point of differentiation after the pandemic.


Advertorial Series
4 November 2021

Learn about how Nestle uncovered pre-market feedback for an ad campaign.


1 November 2021

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

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