Global Market Research 2023

With industry's growth on the rise, some countries are struggling to keep pace.

The post-pandemic recovery is in its fifth gear.

A favourable wind crosses the region.

In the face of enduring economic, social, and political disruptions that have long impacted these two regions, ESOMAR’s Global Market Research 2023 reveals a noteworthy recovery in 2022 for both the Middle East and Africa.

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.

Technological advancements have reshaped market research, but it's not that simple. Here, we provide an edited extract of a chapter that can be found in ESOMAR’s Global Market Research report.

This article, an excerpt from ESOMAR's Global Market Research 2023 report, explores how project types and study designs are evolving over time and identifies trends that were already growing and have accelerated.