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Pulsar Group

Pulsar is an audience intelligence company. Pulsar helps organizations understand their audiences and create messages that matter to them, by combining conversational and behaviouural data from the world’s leading digital sources, with vertical AI, and smart human minds.

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Joanna Arnold

Francesco D’Orazio

Narrative Infrastructure, Not Facts

9 min read

9 October

in General

by Prashant Saxena, Joanna Arnold

Your crisis communications strategy is broken because you are fighting the wrong battle. While you craft careful statements and wait for legal approval, algorithms are already deciding which version of your story reaches millions of people.