Home
Organisations

YouGov

YouGov is an international research data and analytics group headquartered in London.

Our data-led offering supports and improves a wide spectrum of marketing activities of a customer-base including media owners, brands and media agencies. We work with some of the world’s most recognised brands.

Our suite of data solutions includes YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and YouGov Custom Research.

With a proprietary panel of over 9+ million people globally and operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

YouGov data is regularly referenced by the press worldwide and we are the most quoted market research source in the UK.

Website

Kathleen Frankovic

Doug Rivers

THE US PRE-ELECTION POLLS

8 min read

3 December

in Opinions

by Kathleen Frankovic

Here we go again. Commentary on the 2024 pro-election polls reveals some truths about American politics and polls, but also exposes the ups and downs of poll misunderstandings – as well as some very real issues with American elections.