Recent Articles

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”

The biggest consumer trends of the year

Best practices for crafting a discussion guide that results in effective research.

This year, consumers are taking back control

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.

Unpacking conflict & tensions across consumers' multiple identities

And its implications for a multicultural community.

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

How to wield market research methodology and technology to grow and convert customers

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

IQVIA takes 1st place, the tech-enabled industry continues to grow

A record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

Here are a few highlights the Remesh content team uncovered.

What does this mean for brands?

Together we can make a positive impact in 2022. Here’s to the future of women!