Recent Articles

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”

Best practices for crafting a discussion guide that results in effective research.

The biggest consumer trends of the year

And its implications for a multicultural community.

Unpacking conflict & tensions across consumers' multiple identities

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.

This year, consumers are taking back control

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

How to wield market research methodology and technology to grow and convert customers

IQVIA takes 1st place, the tech-enabled industry continues to grow

A record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

Almost all of the world’s regions experienced a substantial increase in user experience research since 2019

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

How balancing hard and soft skills through these paradigm shifts is critical to the efficacy and credibility of insights.

Getting diversity and inclusion right in advertising matters more than you think. Our research shows 52% of all consumers "trust a brand more if their ads reflect my culture." For brands, demonstrating inclusion and diversity in advertising is imperative.