Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
A journey for many lifetimes
< 1 min readDan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.
Kim Smouter finds out about the supply ecosystem in market research
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Here are a few highlights the Remesh content team uncovered.
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
(and it’s all down to the P-word)
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
Downshifting lifestyles
6 min readWhat does this mean for brands?
Market research vs. UX research
11 min readWhy we need integration
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
Best practices for crafting a discussion guide that results in effective research.
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.