Recent Articles

Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.

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21 February
in General

Kim Smouter finds out about the supply ecosystem in market research


8 March

Together we can make a positive impact in 2022. Here’s to the future of women!


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1 April
in General

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.


3 February
in General

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.


2 February
in General

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary


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2 May
in General

Insights tech is essential, but it’s not the point.


8 February

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.


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1 March

3 Steps toward insights democratisation


10 March

What does this mean for brands?


9 February
in General

This year, consumers are taking back control


23 February
in General

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data


10 February

We remain in this bimodal pandemic


21 April
in Opinions

(and it’s all down to the P-word)


Advertorial Popular
13 January

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.


30 March

Why we need integration


19 May
in General

A playbook for innovation leaders in the CPG/FMCG industry


25 March
in General

Why showing empathy is not as easy as it may sound?


25 May

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.


24 February

Unpacking conflict & tensions across consumers' multiple identities

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