Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Best practices for crafting a discussion guide that results in effective research.
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)
Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
2025 Trends
8 min readMarket and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.
Experience improvement
6 min readHow to wield market research methodology and technology to grow and convert customers
IQVIA takes 1st place, the tech-enabled industry continues to grow
Disconnection in the workplace
8 min readA record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.
Almost all of the world’s regions experienced a substantial increase in user experience research since 2019
Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research