Recent Articles

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

This year, consumers are taking back control

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

Kim Smouter finds out about the supply ecosystem in market research

Together we can make a positive impact in 2022. Here’s to the future of women!

Here are a few highlights the Remesh content team uncovered.

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

Unpacking conflict & tensions across consumers' multiple identities

(and it’s all down to the P-word)

Insights tech is essential, but it’s not the point.

A playbook for innovation leaders in the CPG/FMCG industry

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

What does this mean for brands?

Tech is essential, but it’s not the point

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

Why we need integration

3 Steps toward insights democratisation

The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.

Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.