Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
Respondent Engagement
5 min readThe 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
Best practices for crafting a discussion guide that results in effective research.
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A journey for many lifetimes
< 1 min readDan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.
Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.
AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
Kim Smouter finds out about the supply ecosystem in market research
Here are a few highlights the Remesh content team uncovered.
Downshifting lifestyles
6 min readWhat does this mean for brands?
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
IQVIA takes 1st place, the tech-enabled industry continues to grow
(and it’s all down to the P-word)