Recent Articles

Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.

This year, consumers are taking back control

The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.

It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.

The biggest consumer trends of the year

The 2022 Dynata Quest Awards, and the Quest for the Holy Grail of Research

Unpacking conflict & tensions across consumers' multiple identities

To ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.

Best practices for crafting a discussion guide that results in effective research.

Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.

Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.

AI has long promised to change the way we live, but until now, it has remained as technology at the margins. Not anymore! Ian Morris, in his book ‘Why The West Rules’, sums up human progress as ‘almost invisible until it isn’t’.

Together we can make a positive impact in 2022. Here’s to the future of women!

Kim Smouter finds out about the supply ecosystem in market research

Here are a few highlights the Remesh content team uncovered.

What does this mean for brands?

And its implications for a multicultural community.

IQVIA takes 1st place, the tech-enabled industry continues to grow

(and it’s all down to the P-word)