Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Kim Smouter finds out about the supply ecosystem in market research
The state of women in the #MRX workplace
6 min readTogether we can make a positive impact in 2022. Here’s to the future of women!
AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Research World is back!
4 min readThe industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
Unlocking innovation
5 min read3 Steps toward insights democratisation
Downshifting lifestyles
6 min readWhat does this mean for brands?
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
TikTok is the future
2 min readIn this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data
COVID-19 update for the USA
15 min readWe remain in this bimodal pandemic
(and it’s all down to the P-word)
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
Market research vs. UX research
11 min readWhy we need integration
Innovation in inflationary times Part 1
6 min readA playbook for innovation leaders in the CPG/FMCG industry
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities