Recent Articles

Kim Smouter finds out about the supply ecosystem in market research

Together we can make a positive impact in 2022. Here’s to the future of women!

AI turns qualitative data into numerical representations you can compute with, quantify, and confidently extract patterns from.

The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Insights tech is essential, but it’s not the point.

The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.

3 Steps toward insights democratisation

What does this mean for brands?

This year, consumers are taking back control

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

We remain in this bimodal pandemic

(and it’s all down to the P-word)

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.

Why we need integration

A playbook for innovation leaders in the CPG/FMCG industry

Why showing empathy is not as easy as it may sound?

Insights experts on 2022 consumer behaviour

A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.

Unpacking conflict & tensions across consumers' multiple identities