Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Millennials, a generation often criticised, have now become parents and are breaking away from traditional parenting norms.
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
Three key barriers to behaviour change
6 min readAttitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition.
Best practices for crafting a discussion guide that results in effective research.
The Adultification of Black girls
8 min readAnd its implications for a multicultural community.
Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.
Top 10 global consumer trends 2023
7 min readThe biggest consumer trends of the year
(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
2025 Trends
8 min readMarket and opinion research provides a snapshot of current conditions. In today's VUCA world—volatile, uncertain, complex, and ambiguous—decision-makers need data that informs both the present and the future.
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Top 10 global consumer trends 2022
6 min readThis year, consumers are taking back control
Experience improvement
6 min readHow to wield market research methodology and technology to grow and convert customers
IQVIA takes 1st place, the tech-enabled industry continues to grow
Disconnection in the workplace
8 min readA record-breaking 4.5 million workers quit their job in November 2021, while a total of 43+ million workers quit their jobs across all of 2021.
Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.
Almost all of the world’s regions experienced a substantial increase in user experience research since 2019
Congress 2023 AI Arcade Stage
< 1 min readFreely available videos from the Congerss 2023 in Amsterdam