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Adriana Rocha

Founder at Wortya, Founder at Wisdom Beyond Technology

Adriana Rocha is an AI researcher, engineer, entrepreneur, and author of Refactoring the Firm: Building Intelligence-Native Organizations for the AI Age. She is the founder of Wisdom Beyond Technology and Wortya. The qualitative study in Peru was conducted in collaboration with Datum International.

Wortya Wisdom Beyond Technology

Why Your AI Persona is Lying to You: The Danger of Data Overload in Synthetic Populations

14 min read
19 May
in Hot Topics
by Adriana Rocha, Dr. Luiz Duarte, PHD

How more data can sabotage synthetic consumer accuracy and why AI research needs domain-aware design.

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Synthetic Consumers Are Not Fake Humans

14 min read
6 May
in Hot Topics
by Adriana Rocha

A three-stage validation across six AI models, three countries, and 11,000 synthetic interviews  reveals where they help, where they fail, and why real human validation still matters.

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