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Curtis Weir

OOH Group Director at Publicis Media UK

Curtis Weir is OOH Group Director at Publicis Media UK, where he's the data and capabilities lead for Out-of-Home across its media agency brands, including Starcom, Spark Foundry and Zenith. With a background in digital media and communications strategy, he specialises in integrating data, technology, and OOH, advising brands on how digital innovation is reshaping public and media spaces, from interactions to effectiveness.

He is a regular contributor to industry forums and award juries, recognised for his expertise in media convergence, real-world brand experiences, and integrated media planning. He's active in various industry initiatives that focus on building a more inclusive and representative media landscape.

19 January

In the series "Q&A-Gency" Alex Holmes speaks with a leading voice in creative development and media planning. The goal? To explore how insight shapes their work - and whether their approach is evolving in today’s rapidly changing world.