Irene is a mixed-methods cultural strategist. As an Associate at Quantum, she works with international beauty, FMCG, food & beverage and retail clients to help them unlock cultural meanings and break new ground through futures thinking.
What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common?
They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.
