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Jason Allsopp

SVP and Managing Director at Angus Reid

Jason Allsopp is the SVP and Managing Director, Western Research at Angus Reid (https://www.angusreid.com). A leading expert in gaming research, Jason is a sought-after speaker and strategist with over two decades of progressive experience in the market research industry. 

Jason brings expertise in both qualitative and quantitative methodologies, advanced analytics, and practically all standard research methodologies. With a Master of Business (Research) degree, Jason’s career in research has seen him in leadership roles at some of the worlds leading firms, including Ipsos, Vision Critical and AC Nielsen. 

Angus Reid

Don’t tell me the sky is blue: Why insight only matters when it leads to action

5 min read
9 April
in Hot Topics
by Jason Allsopp

After close to 30 years in market research, I have seen just about everything. The good, the bad and the “why are we even doing this” moments.

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