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Marcello Sasso, MBA

Founder & CEO at The Lime Agency

Marcello Sasso, MBA, is the Founder & CEO of The Lime Agency, a boutique AI-powered market research and strategy consultancy headquartered in Boca Raton, Florida, with operations in USA and Italy. He serves as VP of Programming at AMA South Florida. With 25+ years of experience across 25+ countries, he holds an MBA and has held senior roles at major agencies in Italy and USA. He is a leading voice on the ethical integration of AI into market research practice.

The Lime Agency
Featured

The Reckless Pivot: How AI Is Rewiring Risk Tolerance in Market Research — and Why It Should Worry All of Us

11 min read
15 June
in Hot Topics
by Marcello Sasso, MBA

We traded skilled judgment for algorithmic shortcuts. The industry calls it efficiency. I call it a slow-motion crisis.

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