Marco Baldocchi, founder and CEO Neuralisys Inc. of Miami. Director of Neuromarketing Research for the Italian National Association of Applied Neurosciences. Founding member and Head of the Research Department for Oncems (Italian Communication and Marketing Observatory for Sustainability). Author of books and scientific publications. Speaker at national and international events. Lecturer at the 24Ore Business School and the Catholic University of Milan. Member of the NMSBA (Neuromarketing Science & Business Association) he was included in the Top 10 of the Best World Speaker - Neuromarketing Series 2021. Member of the MSIC (Italian Scientific Community of Miami). Member of the AINEM (Italian Association of Neuromarketing) In 2023 he was included in the prestigious Insight250 ranking, a collection of the best 250 international experts in marketing and consumer behavior. In the same year, he was selected for inclusion in the international edition of Marquis Who's Who, a renowned American directory that lists prominent individuals in various sectors, ranking in the top 3% in the world in the field of consumer behavior, neuromarketing & neurobranding. In 2023 he was TedX Speaker in Miami (US) and Lucca (Italy). His company has been nominated the 'Most Scientific Marketing Agency 2023 - Southeast USA' award at the 'Media Innovator Awards 2023.
Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.
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