Marco Gastaut is an international research and insights leader with over two decades of experience at the intersection of consumer understanding, business growth and technological innovation. Throughout his career, he has helped organizations across Europe, the Middle East, Africa and South America navigate industry transformation and adopt emerging research technologies. He currently drives the international development of Eumetra, a London-headquartered full-service research and insights agency.
As AI shifts the customer journey from search to conversation, consumers are increasingly relying on intelligent systems to evaluate options, recommend brands, and support purchasing decisions.
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