I'm a research and innovation strategist and co-founder of Quallie.Ai, an AI-powered qualitative research analysis tool built for insights teams at agencies and brands.
I apply my background in qualitative research to innovation and strategy projects: launching brands, designing services and software, and executing customer-centricity initiatives across tech, FMCG, and consumer brands. My expertise spans ethnography, cultural research, lean product development and design thinking, which I use to solve complex strategic challenges and bring new ideas to market. I've collaborated with agencies and leading global brands including HP, Intuit, Google, LinkedIn, Nike, Unilever, L'Oréal, Diageo, Bayer, and Samsung.
A lot of my thinking these days goes into what "good work" looks like in an AI-augmented world and how to use these tools in ways that keep us true to the craft of strategy and research, rather than shortcutting it.
Examining how AI is reshaping the meaning of good work, arguing that human skills such as judgment, creativity, and critical thinking are becoming even more valuable alongside AI-driven efficiency.
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