Maria Amirkhanyan

Maria Amirkhanyan is a Game UX Strategist and Head of Gaming
Division at Duamentes with over a decade of experience at the
intersection of player psychology, product design, and game development.

Maria is global expert with deep academic and industry experience. She spent 5+ years as a university lecturer, covering Game User Research and cognitive science, with a focus on how games impact learning, behavior, and cognitive skills.

As former Head of UX Research at MY.GAMES, Maria built and led a cross-functional research department supporting over 10 studios and 45+ titles across mobile, PC, and console platforms. She embedded UX research into every stage of development from early concept validation to post-launch iteration and created scalable DIY testing frameworks that empowered internal teams to run player research.