Mark Lemon is a Director at Sign Salad where he has worked as a semiotician and cultural analyst for 11 years. He also leads Sign Salad’s in-house language analysis offering, and has conducted foresight, semiotics, and language analyses for strategic, tactical, and creative brand challenges across the food & drink, retail, healthcare/pharma, beauty, energy, media, charity and govt sectors/categories.
GLP-1 treatments are significantly impacting culture, transforming our views on food, wellness, socialising, and beauty. CMOs in this sector are likely discussing this daily, especially in the US.
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