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Richard Preedy

As a senior insight specialist with nearly two decades of experience, I blend robust research with innovative techniques and cutting-edge technology to generate culturally resonant, future-facing insights for brands. As Executive Director at Verve, I lead our AI for Insight offer. With over 25 years in insight and data, I've developed solutions combining Cultural and Human understanding with AI's power, driving value-adding opportunities for clients and revolutionising insights discovery and utilisation.

19 June

AI offers the chance to transform our understanding and broaden our horizons. It not only streamlines value but also motivates us to elevate our standards and aspirations, encouraging us to reach new heights beyond the status quo.


17 June

AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.