As a senior insight specialist with nearly two decades of experience, I blend robust research with innovative techniques and cutting-edge technology to generate culturally resonant, future-facing insights for brands. As Executive Director at Verve, I lead our AI for Insight offer. With over 25 years in insight and data, I've developed solutions combining Cultural and Human understanding with AI's power, driving value-adding opportunities for clients and revolutionising insights discovery and utilisation.
AI is changing how we generate insights, but not all AI-driven methods are the same. Relying solely on 'synthetic data' can be misleading and unhelpful, as it should not be treated as a catch-all term for all AI outputs.
In addition to using essential cookies that are necessary to provide you with a smooth navigation experience on the website, we use other cookies to improve your user experience. To respect your privacy, you can adjust the selected cookies. However, this might affect your interaction with our website. Learn more about the cookies we use.
