Ryan Rothe is Chief Revenue Officer at Rep Data, where he helps global enterprises unlock the full potential of their data, from sourcing and collection to analysis and activation. With over 16 years of experience spanning market research, SaaS, and AI analytics, he has partnered with leading brands across industries to drive smarter, data-backed decisions. www.repdata.com
Fraud in market research is a major threat, with nearly one-third of respondents flagged as fraudulent in a recent study. Evolving tactics like device spoofing and AI-generated text are outpacing traditional defenses.
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