Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Study reveals how question design and cultural dynamics can massively inflate brand-awareness claims, urging more careful global research practices.
In pursuit of market share and brand longevity, brand owners focus on tracking awareness, consideration, and usage. True sustainable growth, however, depends on understanding what draws consumers to your category, known as Category Entry Points (CEPs).
Brand experience (BX) and customer experience (CX) reflect the emotions consumers feel with your brand, influencing their perceptions, reviews, and loyalty.