Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

10 June

Marketing planning often focuses too much on past sales and market share, which doesn't indicate future competitiveness. To gauge a brand’s potential, it's crucial to assess its current marketing performance.


20 May

Artificial intelligence is transforming the pharmaceutical industry and improving data collection and analysis for market researchers, enhancing efficiency and speed.


15 May

Do 95% of human behaviours really occur subconsciously? This article describes three pervasive behavioural science myths – and suggests what we can do about them.


13 May

(Reflections on Meaning in the Age of Information Overload)


28 April

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.


16 April

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.


14 April

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.


14 April

The insights industry is evolving with AI and ethical challenges, focusing on trust, data quality, and the importance of human insights.


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11 April

In a rapidly changing market, brands can't rely on intuition and outdated benchmarks. Many teams still depend on traditional KPIs and extensive manual analysis for concept testing.


27 March

In this article, we explore how micro-habits can transform marketing, research, and data-driven decision-making, offering a fresh approach to business intelligence.


26 March

The influence of rare, high-impact events, or "wildcards," like COVID-19 and 9/11, on consumer behaviour and market research. A better understanding and classification of these events is needed to anticipate future changes in consumption patterns.


19 March

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.


19 March

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste


18 March

Think consumer decisions are always completely rational? This article describes how consumers can be influenced by false information; jingles and rhymes; and appeals to nature.


12 March

Word-of-mouth marketing has been essential for brands which thrive without traditional advertising. Social media and augmented reality (AR) enhance product discovery and strengthen connections.


12 March

Research World’s A Day in the Life of a Researcher series, curated by Sandeep Dutta, highlights the daily lives and challenges of researchers shaping the industry's future.


11 March

Semiotic Mapping of Six Animated Children’s Series


6 March

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.


26 February

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.


26 February

As one researcher portentously said to me recently – “What if I don’t want to be a prompt engineer?”

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