Innovations

When 92% of fans support a player’s right to come out, why would only 15% encourage him? Bolt’s research uncovers the forces behind stated acceptance.

AI use is rampant, but systemic adoption is blocked by consumers’ concerns. Research among 40,000 people reveals what drives this divide and how organisations can build confidence in how AI is used.

Research teams can now build interactive apps without code. Human8 presents vibe coding as a tool for insight activation. Read how the approach can support empathy and action, and what participants will build at Esomar Congress 2026.

Ipsos and Barilla put synthetic product testing to an empirical test. Across 260 validations, it matched human-sample decisions in 92% of cases and helped Barilla reject a risky Ragù recipe change. Read the paper for the method, value, and limits.

Having a human sign off on AI's work has become a hollow standard. This article argues AI governance needs expert-driven control, or it will collapse under its own weight.

The global rail freight industry is experiencing growth as businesses shift cargo from trucks and ships to rail in response to rising fuel costs, stricter emissions regulations, and supply chain challenges.

The limits of extraction in qualitative research

Learn how Esomar’s AI Trends study 2026 sheds light on AI adoption and governance

At the Esomar Congress in September, we will host a red-teaming debate on how AI is being adopted by the research and insights industry.

The Global Offshore Wind Energy Market was valued at USD 76.9 billion in 2025 and is estimated to grow at a CAGR of 12.2% to reach USD 307.5 billion by 2035, as reported in the latest study by Global Market Insights, Inc.

The “user levels” ladder in AI is marketing, not method. In research, judgment — not automation — creates value.

In the second part of this article, we continue our review of the distinctive characteristics and skills that insight professionals offer in the AI era.

In the first part of this two part article we cover the core skills insight professionals should be showcasing to demonstrate that they are at the forefront of amplifying the quality of human thinking now needed to thrive in the AI era.

The Energy as a Service (EaaS) market is growing rapidly as businesses seek more efficient, flexible, and sustainable ways to manage energy consumption.

An outlook of what NPD cycles can look like with agentic AI and robotics

For small business owners relocating for work, moving is rarely just personal. Tight timelines, client obligations, cash flow pressures, and relocation stress can quickly disrupt daily operations.

In a world of AI polish, messy becomes an act of resistance

AI has already surpassed the “just a flawed chatbot” stage and is rapidly improving. With new benchmarks like GDPval showing it can perform professional-level work, the real question now is how quickly industries adapt to this shift.

Organizations have unprecedented access to information with reports and dashboards arriving quickly, but this overload often makes decision-making harder for leaders.

The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.