The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
The ever-expanding role of data science in driving decisions and shaping strategies within organisations
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Unique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
Behavioural Tech-heads: What technology needs to learn from behavioural science
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
New research shows that brands need to focus more than ever on earning people’s trust in how they use data.
It’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
This edition features an expert in market research and advanced analytics.
How brands can cut through the noise and create genuine connections with customers
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.