Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

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12 November

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.


11 November

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird


29 October

EV sales are slowing, raising uncertainty about their future. We know less about the psychological factors influencing consumer choices, which are crucial for a product's success.


28 October

De Beers needs a method to process vast data from millions of transactions and about 1,000 retailers in the complex jewelry industry to drive growth and improve efficiency.


24 October

Leveraging AI for Quantitative Research and Maximizing Researcher Efficiency


23 October

Jooble has transformed from a small startup into a leading global job search engine. Click here to learn how it has become a successful company.


17 October

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.


17 October

Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.


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16 October

AI is advancing rapidly, but market research tools feel outdated. While platforms like ChatGPT are making waves, many research solutions still offer basic summaries and simple charts. This is no longer enough.


10 October

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.


7 October

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.


7 October

The Nature of Insights is an article series that explores the forces that shape our work and industry.


3 October

The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.


27 September

Ad-hoc market research involves customized, one-time studies with specific objectives and personalized methodologies. We evaluated ChatGPT's performance in this type of research.


23 September

Knowing when to use behavioural science is not always easy. This article summarises three prime opportunities for your organisation.


15 August

(A written debate from Crispin Beale, Simon Chadwick, Mike Stevens and Finn Raben)


8 August

Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.


1 July

Today's news is full of the cost-of-living crisis, climate-induced disasters, wars, corrupt politics, and global bad news. These constant negative influences have depleted the world's joy levels.


10 June

Does your year of your birth really hold the key to your buying habits and to how you approach your work? Many marketers are adamant that it does, and the results of their work back it up.


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3 June

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

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