Innovations

Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.

5 April

Digital ethnography has rapidly become a powerful tool for understanding consumer insights and motivations. For the food and beverage industry, it can deliver more precise, enduring, and actionable insights.


21 March

The recent MIE'24 conference had important lessons for the insights industry, illustrating that those who embrace and leverage AI responsibly will gain a competitive edge in shaping the future of the insights industry.


20 March

This article explores the legal and ethical impacts of AI in the market research and insights industry from the perspectives of its various stakeholders.


7 March

As consumer behaviour evolves with the changing paradigms of brands, technology and customer experience, the constructs of understanding consumer perceptions and motivations also need to evolve.


5 March

Alex Hunt discusses the growing and evolving role of artificial intelligence (AI) in the insights industry, including its impact on approach, methodology, and people.


28 February

This article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


7 February

This three-part article explores how AI will transform the market research and insights industry from the perspectives of its various stakeholders.


30 January

Now we look into Aldous Huxley’s Brave New World's six social strata. We have called these the Billionaires’ Club, New Tech Entrepreneurs, the Newly Advantaged, the Newly Disadvantaged, White-collar Drones and the Dispossessed.


29 January

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.


17 January

From zero-party data to the gaming gender divide, we find out how consumer's mobile app behaviour can give us new insights.


17 January

Mobile behavioural data is critical in the quest for human understanding - and for businesses seeking to stay ahead of the competition and remain relevant.


16 January

In a world where consumers say that they wouldn’t care if 74% of the brands they use disappear and feel that less than 27% of brands improve their lives and well-being, the need to bond more closely with consumers is becoming more urgent.


12 January

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world.


9 January

There is a prevailing narrative that most innovation fails: the figure that is often quoted is that 95% fail. But is it true?


8 January

GPT-4 equals the performance of the top specialized ABSA (Aspect Based Sentiment Analysis) models that have been developed until this year, while learning from just six examples. GPT-3.5, when fine-tuned, achieves the highest accuracy currently known.


6 December 2023

In recent times, the U.S. witnessed a notable upswing in the insights industry, achieving a substantial absolute growth of 14.3% and reaching an overall turnover of US$71 billion.


1 December 2023

Observations and takeaways from the AI Forum


1 December 2023

The successful implementation of AI will involve a dual effort of self-regulation and outside regulation from lawmakers and legislators.


1 December 2023

"Everyone, from pioneers to beginners, is in the process of pinpointing gaps, potential risks, and biases."


1 December 2023

How can AI support insights professionals in bringing insights to life and building compelling narratives?

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