Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
The Problem with “Human in the Loop”
5 min readHaving a human sign off on AI's work has become a hollow standard. This article argues AI governance needs expert-driven control, or it will collapse under its own weight.
The global rail freight industry is experiencing growth as businesses shift cargo from trucks and ships to rail in response to rising fuel costs, stricter emissions regulations, and supply chain challenges.
When People Become Data
8 min readThe limits of extraction in qualitative research
Learn how Esomar’s AI Trends study 2026 sheds light on AI adoption and governance
At the Esomar Congress in September, we will host a red-teaming debate on how AI is being adopted by the research and insights industry.
The Global Offshore Wind Energy Market was valued at USD 76.9 billion in 2025 and is estimated to grow at a CAGR of 12.2% to reach USD 307.5 billion by 2035, as reported in the latest study by Global Market Insights, Inc.
Thinking Is Method
5 min readThe “user levels” ladder in AI is marketing, not method. In research, judgment — not automation — creates value.
In the second part of this article, we continue our review of the distinctive characteristics and skills that insight professionals offer in the AI era.
In the first part of this two part article we cover the core skills insight professionals should be showcasing to demonstrate that they are at the forefront of amplifying the quality of human thinking now needed to thrive in the AI era.
The Energy as a Service (EaaS) market is growing rapidly as businesses seek more efficient, flexible, and sustainable ways to manage energy consumption.
An outlook of what NPD cycles can look like with agentic AI and robotics
For small business owners relocating for work, moving is rarely just personal. Tight timelines, client obligations, cash flow pressures, and relocation stress can quickly disrupt daily operations.
Ode to the Micro-Moment
7 min readIn a world of AI polish, messy becomes an act of resistance
AI has already surpassed the “just a flawed chatbot” stage and is rapidly improving. With new benchmarks like GDPval showing it can perform professional-level work, the real question now is how quickly industries adapt to this shift.
Organizations have unprecedented access to information with reports and dashboards arriving quickly, but this overload often makes decision-making harder for leaders.
The AI revolution threatens jobs, workflows, and research structure. Concerns about online panel quality fuel debate about their future. Research needs a guiding principle, and the ICC/Esomar Code is that North Star.
Rising Demand for Energy-Efficient Heating Systems Drives Global Growth
The energy transition is a global movement reshaping industries, policies, and investments. Advanced biofuels are promising, low-carbon alternatives from non-food biomass, waste, and feedstocks.
A New Era of Clean Energy Transformation
Lighting the Future: Solar Photovoltaic Market on Course to Soar Beyond USD 578 Billion by 2032
6 min readThe market is projected to grow from about USD 289.6 billion in 2023 to roughly USD 578.2 billion by 2032, representing a compound annual growth rate of approximately 8.3%.






















