Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
The differences and similarities between these worlds, and how the relationship between the two is evolving to drive innovation and elevate the industry.
Response biases that cause differences between reported and actual values can be reduced by various measures. However, these are associated with advantages and disadvantages.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Market research vs. UX research
11 min readWhy we need integration
Global insight perspectives
13 min readUnique perspectives on a spectrum of topics impacting research and insights, from innovation and leadership to trust and disruption.
The power of now
5 min readBehavioural Tech-heads: What technology needs to learn from behavioural science
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Insights technology
5 min readThe importance of innovation and leadership in insights technology
Alexa, stop spying on me
6 min readNew research shows that brands need to focus more than ever on earning people’s trust in how they use data.
The future of AI in market research
6 min readIt’s not just a buzzword. AI tools accelerate market research and transform online survey methodologies into forward-thinking insights.
Unlocking innovation
5 min read3 Steps toward insights democratisation
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
Identity conflict
4 min readUnpacking conflict & tensions across consumers' multiple identities
Forecasting trends
5 min readInsights experts on 2022 consumer behaviour
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
The realm of social listening and using it to extract digital intelligence to guide decisions and craft strategy.
The importance of advanced analytics
8 min readThis edition features an expert in market research and advanced analytics.
Behavioural Science in action
8 min readHow brands can cut through the noise and create genuine connections with customers
Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.