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Insights Without Asking

Bakamo is a social listening consultancy. In our commercial division we read and interpret online conversations to help brands build winning strategies from authentic consumer voices. Bakamo Public, our division working on complex social and policy issues works with government agencies, foundations NGOs providing them with insights on their issues of concern as they play out in social media.

Every day, around the world, millions of people have conversations online—unscripted, unbiased, and uncensored—on topics that range from brands to culture, lifestyle to current events. They talk about their experiences, hopes, and fears.

Bakamo collects and interprets these conversations through an innovative combination of technology and intensive human analysis. From the gritty detail we derive the broad themes that attract and motivate people to join the conversation. We understand the full social discourse, chart consumer journeys, define segments based on needs, identify factors that catalyze product choice, and more.

Because we capture authentic voices, our insights are often unexpected, even provocative. Our clients use our work to confidently support strategic and tactical decisions on product design, marketing, and advertising.

Let us help you understand the authentic voices of your customers. Chances are they’re focused on things you’re not.

20 June 2022
in Opinions

Dan Foreman meets Irena Hempel about being a refugee from the war in Bosnia. She escaped with her mother and eventually made her way to Germany, fleeing bullets, fires, and crossing rivers, quite a story.