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FactWorks

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Factworks is the serious market researcher’s friend. At its core, the company excels in terms of research design and advanced analysis, but it likewise stands out for its integrity, dedication, client service ethic, structured thinking, and storytelling capabilities.

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Stephan Basson
Selina Pietsch

From Words to Numbers: How to Quantitatively Size and Profile Qualitative Personas

5 min read
4 December
in General
by Melissa Ramon, Stephan Basson

Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.

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