AI is increasingly seen as a solution for research, but a ScienceDirect report reveals that collaboration with human researchers is still in early stages, especially in thematic analysis.
This article presents case studies on AI's role in enhancing market research and driving business success.
Discover how AI and machine learning are revolutionising market research, enabling deeper insights, predictive analytics, and personalised strategies to drive business success.
Explore the impact of COVID-19 on businesses worldwide and discover strategies for resilience and insights from the REACT study on business adaptation.