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Matteo Cera
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8 Ways Market Researchers Are Using AI-Moderated Interviews (AIMIs)

7 min read
15 November 2025
in Hot Topics
by Matteo Cera

How AI is helping researchers move beyond traditional surveys and into hybrid, deeper designs

Popular

A new hybrid methodology: how AI-moderated interviews are redefining research

5 min read
15 May 2025
in Hot Topics
by Matteo Cera

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

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