NAILBITER® is a Global Quantitative Videometrics platform developed exclusively for quantitative video-based market research. Using in-the-moment video, NAILBITER® captures and codes real shopping behavior in-store and online into actionable metrics that are being used to protect new product launches, determine marketing effectiveness, map shopper journey, deliver planogram diagnostics, and much more. NAILBITER® scales behavioral research with new metrics and norms that have been proven out at the world's top CPG brands.
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
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