Webinars
ESOMAR content platforms are unique in bringing the best and most significant developments in data and insights to tens of thousands across the globe every year.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: “PepsiCo’s Quest to Democratize Knowledge.”
From phone calls to online research
3 min readModernising Western Governors University’s research approach
Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.
Embracing the future
2 min readDriving sustainability and innovations in the APAC market
This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes.
Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.
Preserving survey integrity
< 1 min readDoes the naked eye always beat an automated approach?
All those interested in understanding how to establish procedures in order to maintain data security
Getting NPD just right
2 min readThe power of market share projection
Why you should ditch overall sentiment
< 1 min readExploring sentiment trends and discuss which methodologies and metrics are trustworthy or not.
Respondent engagement has long been the Market Researcher’s quest for the holy grail.