Ben Medina Montaño is a highly experienced marketing and strategic insights leader with over 20 years of shaping global and regional strategies across Tech, FMCG, and Services industries. As the current Head of Global Marketing at Yesty, Ben leads the company's comprehensive marketing strategy to drive Yesty's growth and innovation in the market research industry.
His career has centred around developing comprehensive, insights-led strategies that elevate brand positioning and expand market share. He has consistently developed initiatives that empower organisations to adapt and thrive in dynamic environments, all while building collaborative, high-performance marketing teams.
Throughout his career, Ben has focused on insights-led strategies that deliver results in international markets. His deep expertise in strategic insights allows him to transform market data into strategies that elevate brand positioning and expand market share.
Engaging participants in market research is challenging due to declining response rates. This white paper examines the impact of cash rewards versus digital incentives on recruitment and retention, supported by research and case studies.
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