Bill is a classically trained media researcher who has crossed over into advertising effectiveness measurement and the innovation of advanced measurement technologies. He has had experience with almost every form of research used in marketing, and has done work in 34 countries. He received an Emmy®Award in 2022 for pioneering development of privacy-protected set top box data. His company TRA was the first to demonstrate that singlesource ROI measurement could be affordably sustained at scale using big data, and was acquired by TiVo in 2012 with four issued U.S. patents. Bill was the first winner of the ARF Erwin Ephron Award and has been inducted into the Market Research Hall of Fame.
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