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Brendan Emmerson

Consumer Technical Insight Scientist at Mars
brendan mars

Brendan joined MARS Global Pet Nutrition in August 2020 in the Consumer Technical Insights role, where he works on consumer research, methodology development & knowledge management. 

Based in the UK, Brendan holds a PhD in Sensory Marketing from Leeds Beckett University, where he specialised in congruity between the sensory attributes in products and their respective marketing. He has a depth of experience in the international FMCG industry and has held previous roles with Grocery Retail enterprises, including ASDA and Morrisons.

Mars
Series Popular

Supercharging Insights Management at Mars

4 min read
16 February 2022
in Brand Stories
by Brendan Emmerson, Blaire Stevenson, Jennifer Greene

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

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