Brendan joined MARS Global Pet Nutrition in August 2020 in the Consumer Technical Insights role, where he works on consumer research, methodology development & knowledge management.
Based in the UK, Brendan holds a PhD in Sensory Marketing from Leeds Beckett University, where he specialised in congruity between the sensory attributes in products and their respective marketing. He has a depth of experience in the international FMCG industry and has held previous roles with Grocery Retail enterprises, including ASDA and Morrisons.
Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.
