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Callen Gerrits

Consumer and Marketing Insights Consultant at Looking Glass Insights

Callen is a Consumer and Marketing Insights Consultant, specialising in insights, innovation and marketing strategy. With over 20 years experience in the field, she's worked with leading corporates and brands across the world including Unilever, Tesco, Ipsos, Diageo and Haleon/GSK.

16 November 2023
in General

What is an insight, why are they so critical to marketing success, and what’s the secret to getting them right?