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Daniel Penney

Research Director (Business Planning) at Microsoft

Dan leads the research team that supports Business Planning at Microsoft. This is the group that drives monetization strategy for each product. He has worked in a variety of research roles since joining Microsoft in 2004, from supporting Azure and Microsoft 365 Product Marketing to corporate issues such as leading the Customer and Partner Experience research program, and public policy research. Previously, he worked for 9 years at Research International, after taking a doctorate in history from Oxford.

10 October 2022

Supporting business model bravery by innovating customer research

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