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Felicia Hu

Felicia Hu runs Assembled, a market research agency in Singapore. She has consulted 60+ brands across Southeast Asia to understand evolving consumer behavior. She's a National Volunteer & Philanthropy Centre Company of Good Fellow, a leadership program focused on purpose-driven business practices.

Wellness Research: The Integrator Shift

11 min read

7 January

in General

by Felicia Hu

Segmentation in wellness categories often assumes fixed identities. However, consumers are increasingly living in weekly rhythms. And this gap might be costing you the largest emerging segment.