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Florencia Davidzon

Founder & Director at Inquiara

Florencia Davidzon is the founder and director of Inquiara, a strategic research studio working across Latin America and the U.S. Hispanic market. She has led strategic research for over 30 years for clients including Uber, BBVA and Google, specializing in ethnography, behavioral insight, innovation and brand strategy. inquiara.com

Website Inquiara

Thinking Is Method

5 min read

8 July

in Innovations

by Florencia Davidzon

The “user levels” ladder in AI is marketing, not method. In research, judgment — not automation — creates value.